Users can explore multiple paths without losing their original chat thread.
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On Thursday, OpenAI announced that ChatGPT users can now branch conversations into multiple parallel threads, serving as a useful reminder that AI chatbots aren’t people with fixed viewpoints but rather malleable tools you can rewind and redirect. The company released the feature for all logged-in web users following years of user requests for the capability.
The feature works by letting users hover over any message in a ChatGPT conversation, click “More actions,” and select “Branch in new chat.” This creates a new conversation thread that includes all the conversation history up to that specific point, while preserving the original conversation intact.
Think of it almost like creating a new copy of a “document” to edit while keeping the original version safe—except that “document” is an ongoing AI conversation with all its accumulated context. For example, a marketing team brainstorming ad copy can now create separate branches to test a formal tone, a humorous approach, or an entirely different strategy—all stemming from the same initial setup.
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